This Genius Brush Makes Straightening Hair Extraordinarily Simple

Straightening hair brushes are one of the biggest beauty breakthrough this year, and this genius new hair tool from Jose Eber takes it to the next level. How? This not only gives you smoother, straighter, silkier hair, it also infuses hair with argan oil.

Watch 'People's Features' Director Zoe Ruderman show exactly why this will make anyone want to throw out their flat iron, hair spray, deep conditioner, and anti-frizz serum!